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Built to Win: Neora CEO Jeff Olson Shares the Secrets of His Philosophy

Welcome to another captivating episode of the Built to Win podcast, where host Dave Fleming engages in a thought-provoking discussion with Jeff Olson, the founder and CEO of Neora and the bestselling author of The Slight Edge. In this insightful conversation, Olson shares his insights on the pivotal role that personal philosophy plays in determining one’s results and achievements.

Olson begins by emphasizing the importance of having a clear personal philosophy, stating, “I do not know how you can be truly successful without really having an awareness of your philosophy.” He distinguishes a pre-existing philosophy shaped by societal influences and a purposefully crafted personal philosophy that guides behavior and decision-making.

Delving deeper into philosophy, Olson defines it as “a theory or attitude held by a person or an organization that acts as a guiding principle for behavior.” He cautions that if individuals fail to cultivate positive philosophies consciously, they will inevitably be drawn towards negative ones due to the prevailing societal forces. Olson stresses the significance of being the “gateway to the philosophies” that reside within one’s mind, as these philosophies ultimately shape one’s life.

The conversation then turns to the influence of personal associations on one’s philosophical outlook. Olson asserts that the people with whom one associates can profoundly impact the intellectual perspective, stating, “You cannot have a positive outlook, a positive philosophy, positive guiding if you’re the five people you associated with the most have a negative one.” He emphasizes the importance of carefully curating one’s social circles to ensure alignment with a positive, success-oriented philosophy.

Olson then shares examples of his philosophies, such as “Successful people do what unsuccessful people are not willing to do” and “Quit wanting what you don’t want.” He explains how these philosophies have shaped his mindset and decision-making, enabling him to approach challenges and adversity proactively and resiliently.

Drawing on his experience as the CEO of Neora, Olson outlines the ten core philosophies that form the foundation of the company’s culture, including “be real,” “embrace and drive change,” and “practice servant leadership.” He emphasizes the significance of aligning one’s philosophies with the organizational philosophies when building a thriving enterprise.

Olson concludes by encouraging listeners to take an introspective look at their current philosophies and the sources that influence them, whether it be the books they read, the podcasts they listen to, or the people they associate with. He stresses that the path to success is often a solitary journey but one that can be navigated with the guidance of a solid personal philosophy.

Throughout the conversation, Olson’s passion for the power of personal philosophy shines through. He shares insights that can help individuals and organizations achieve greater success and fulfillment in their lives. His unwavering belief in the transformative power of personal philosophy is a testament to its impact on one’s journey to becoming “Built to Win.”

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